What We Do
Three pillars of competitive advantage.
Data Intelligence
We collect, clean, and structure the data others miss — from raw match footage to proprietary scouting metrics.
Predictive Modelling
Our models don't just forecast outcomes. They quantify uncertainty, so you know exactly how much to trust every signal.
Strategic Advisory
Data means nothing without context. We embed alongside decision-makers to turn insight into action.
Who We Are
We exist to give the smartest teams an unfair advantage.
Founded by analysts and engineers who spent years inside elite football clubs, Noera was born from a simple frustration: the gap between available data and actionable intelligence was too wide. We closed it.
The Minds Behind the Models
A collective of analysts, engineers, and former industry insiders building the next generation of sports intelligence.
Alex Carter
CEO / Co-Founder
Former Head of Analytics at a Premier League club. 10+ years turning data into silverware.
Jordan Reeves
CTO / Co-Founder
ML engineer with a background in quantitative finance and real-time systems.
Sam Okafor
Lead Data Scientist
PhD in Statistical Learning. Obsessed with building models that actually generalise.
Maria Gonzalez
Head of Football Analytics
Ex-scouting analyst who's evaluated 10,000+ players across Europe and South America.
Liam Chen
Senior Engineer
Full-stack builder specialising in data pipelines and real-time dashboards.
Priya Sharma
Head of Research
Published researcher in sports science and predictive modelling methodologies.
Ready to see what you're missing?
Whether you're a club, agency, or broadcaster — let's talk about how Noera can sharpen your edge.